The Israeli based "Born to Freedom" Foundation is offering a $10 million reward for reliable information leading to the release of Israeli MIA's. The MIA's include Guy Hever, Ron Arad, Zvi Feldman, Yehuda Katz, Zachary Baumel, Majdy Halabi, as well as kidnapped Israeli soldier Gilad Shalit.
A Reuters story on the group has reportedly upset the Hamas which kidnapped Shalit. The group's website (10million.org) appears in several languages including English, Hebrew and Arabic.