The Israeli army has announced a plan to combat draft dodging by making an example of Israeli supermodel Bar Refaeli.
The 24 year old married - and then immediately divorced - a 37 year old in order to sidestep national service. The IDF's Head of Manpower is recommending that consumers boycott brands for which Refaeli works as a way of getting the message across.
This month, another Israeli supermodel, Esti Ginzburg, 19, joined the Israel Defense Forces.