As freebie newspaper Yisrael HaYom (Israel Today) grabs a growing share of the print media market, legislation is being considered to block its growth.
The newspaper has already overtaken Maariv as the country’s second-most widely read newspaper, and is now threatening Yediot Acharonot as well. The last survey on newspaper readership, taken by the TGI Institute for the first half of 2009, shows Yediot with 34.2% exposure, followed by Yisrael HaYom with 26.9%. Trailing behind are Maariv (14.4%) and Haaretz (7.5%).
The newspaper has already overtaken Maariv as the country’s second-most widely read newspaper, and is now threatening Yediot Acharonot as well. The last survey on newspaper readership, taken by the TGI Institute for the first half of 2009, shows Yediot with 34.2% exposure, followed by Yisrael HaYom with 26.9%. Trailing behind are Maariv (14.4%) and Haaretz (7.5%).
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