The Orthodox Union, whose OU symbol is widely known as a certification for food that has been strictly inspected to satisfy Jewish dietary laws, is suing the Luke Oil Company for using a look-alike OU logo at its convenience stores.
Luke Oil drew up the logo, with its name appearing along side the letter “O” with the letter “U” inside it, as part of its ”serving you” campaign. However, it is virtually the same symbol that the OU uses on thousands of food products that are kosher.
Luke Oil drew up the logo, with its name appearing along side the letter “O” with the letter “U” inside it, as part of its ”serving you” campaign. However, it is virtually the same symbol that the OU uses on thousands of food products that are kosher.