A new National Infrastructure Ministry plan to address the shortage of electricity and reduce air pollution will offer a 20 percent discount on electricity used to households that lower their electricity consumption by 20 percent. The ministry hopes to launch the initiative in August on a trial basis.
"Implementing such a move would help the consumer and the Israel Electric Corp save money and benefit the environment," said the ministry's Director General Shaul Zemach. The model is based on a plan successfully implemented in California since 2001 in which 34 percent of consumers have been able to reduce at least 20 percent of their electricity consumption.