News Brief

(IsraelNN.com) Israeli high-end personal desktop software compnay IncrediMail announced on Wednesday it had reached a new agreement to use Google AdSense advertisement application for another two years, Reuters reported. Terms of the deal were not disclosed. “We are very happy, having extended our agreement with Google,” said IncrediMail CEO Ofer Adler. “This renewal reflects the positive relationship established between our companies and a relationship that has allowed IncrediMail to continue to perform well.”

IncrediMail has been using AdSense since 2006 to share advertising revenue generated from users clicking on links sponsored by Google. “These sponsored links represent a significant revenue generating channel for IncrediMail in its efforts to monetize its user base,” the company said. An IncrediMail official said that about 70 percent of its revenue was generated from its search business model, which includes multiple search engines.