A community organization has started a grassroots campaign to push the issue of IDF soldier Gilad Shalit's captivity to top of the Internet world using the Twitter social networking mini-blog site.
Tweeters -- as Twitter users refer to themselves -- will use the hashtag #Gilad to remind the world that Shalit's condition and whereabouts remain unknown after three years in the hands of the Hamas terrorists who kidnapped him. A hashtag is a label that Tweeters add to their messages to categorize them and make them more accessible and popular.