According to a new study conducted by Haifa University's Center for Tourism, Pilgrimage and Recreation Research, tourists to the nation's wineries drink an average of 18 liters of wine a year, as opposed to the 4-6 liters consumed by the average Israeli.
The study, carried out by research student Noa Hanun under the instruction of Prof. Yoel Mansfeld, surveyed 254 visitors at the wineries in the north of Israel. The results showed that about 70 percent of the visitors were aged 24-44; 75 percent had academic backgrounds, and 54 percent had earnings higher or much higher than the average income in Israel.
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