Satellite TV provider Yes will offer its subscribers a new religion channel, Hidabroot. The channel is presented as a lifestyle channel dealing with romance and love, education of children, personality development and Jewish mysticism.
According to Nfc, the channel is produced by the Hidabroot movement, which is led by Rabbi Zamir Cohen. Nfc labels the channel as being dedicated to "hachzara bitshuva" – or the introduction of religion into the lives of Jews who see themselves as non-religious.
The channel will be broadcast on Channel 97 in place of the Discovery Channel. It will not work on Sabbaths and holidays.