The Republican Jewish Coalition is trying to attract supports through an advertising campaign using the slogan "I used to be a Democrat." The publicity describes the transition of Jewish Democrats who switched their support to the Republican party.

"The ads reflect the movement we've witnessed for years: More and more American Jews express serious misgivings with the direction of the Democratic Party," said Republican Jewish Coalition Executive Director Matt Brooks. "Again and again they are finding that the Republican Party better represents their concerns, ranging from national security to the well-being of the State of Israel."