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      From the Hills of Ephraim
      by Yisrael Medad
      My blog from the heart of the heartland of the Jewish People in Eretz-Yisrael with thoughts, observations and ideas.

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      I am a resident of Shiloh, with my wife and children, and now grandchildren, since 1981, having come on Aliyah in 1970.  I have served in a volunteer capacity as a Yesha Council spokesperson, twice a member of Amana's secretariat, Benjamin Regional Council plenum member and mayor of Shiloh.  I was a parliamentary aide for Geula Cohen and two other MKs, an advisor to a Minister, vice-chairman and executive director of Israel's Media Watch and currently, am Information and Content Resource coordinator for the Begin Heritage Center.

      Tishrei 23, 5774, 9/27/2013

      Don't Whine. Shine Out Our Wine

      The growing of grapes and the production of wine has been a recent Yesha success story over the past decade.

      Where I live, at Shiloh, I see the vineyards everyday and we have three, no, four, wineries in our area.  And prizes are won.  With internationall recognition.

      And, despite EU threats, I think we will persevere.

      What we do need is a good advertising campaign.

      I caught this:

      Fifty Shades of Grey Wine Launched

      You've read the book, you're going to watch the movie, now you can drink the wine.  E.L. James has launched a range of Fifty Shades of Grey wine...It comes in two flavours: Red Satin and White Silk...her website even lists the appropriate drop to go with various sections of her books (read here *contains spoilers*) - so this development is perhaps not a surprise.  So, if you're looking to seduce your very own Christian or Anastasia, make sure to get a bottle of Satin or Silk in, and the Fifty Shades classical album on the stereo and you surely cannot fail.

      Okay, we need not all need to know what that is all about, but you get the idea, break out to reach out.

      Something like:

      Our Wines, Maybe Not Tuscany But Lots of Torah.

      Anyone reading this have ideas?

      The harvesting season is upon us and soon, the grapes will be in barrels.