It's no secret that Israel's Prime Minister Ehud Olmert invests a lot in public relations experts. He also knows that properly chosen labels are the key to success.

I haven't forgotten that his (and Ariel Sharon's) Kadima party was first called "National Responsibility" but then the polls showed that it wouldn't attract voters. Considering its history, "Opportunist" would be a more accurate name. After numerous meetings and consultations, they finally decided on "Kadima", which really is a great name. "Onwards!" The only problem is that the party's ideology is bringing us to disaster, onwards off the cliff.

Now there's another new name. Olmert's Resettlement Plan, which he has been calling Convergence is now called "Realignment". And what's that supposed to mean? Maybe it would have had been a better, more linguistically accurate name for his political party, instead of Kadima.

"Realignment" - as found in: The Free Dictionary:

Realignment occurs in sports when a league decides to change which teams are in which divisions, usually by creating new divisions. The reasons for having extra divisions is generally that in the playoffs, with more division champions better matchups can be made. Also, since teams generally play more games against teams in their own division, teams can better know their own division rivals, since they will have less teams in their own division to dedicate to playing. Another reason for realignment might be to create divisions that are more equal in size, as the NBA did in the 2004-05 season.

Now, what does that have to do with the price of tea in China, or with the exiling of law-abiding citizens and the destruction of their homes and communities? Does he think we're just some money-hungry pawns, willing to do anything for a price?

The good news is that if he had to change the name, then his Convergence Plan of destroying the vast majority of Jewish communities in Samaria and Judea couldn't have had been doing well. It's like the Jewish custom of changing a sick person's name in order to facilitate good health.

Lehavdil (distinct from the foregoing), I see the label change as extremely propitious. It's good news for us. Add to that the recent leaks and announcements, each time listing fewer and few communities to be destroyed. And again, they're focusing more on the hilltop communities, rather than on the larger towns. That news is in the right direction. Of course, just to clarify, I firmly believe that we have a full right, in every sense of the word, to live in all parts of Eretz Yisrael, the Land of Israel.

To remind you, it is illegal in the United States to have restricted housing, which discriminates against anyone because of race or religion. Jews have always been in the forefront of all civil rights movements and all support for those endangered. That is, except in one case. I, for one, can't comprehend why the world accepts, condones, encourages and even legislates the Arab discrimination against Jews.

Yes, no matter what you call it - resettlement, disengagement, convergence, realignment, the Final Solution - it is all the same. It is ethnic cleansing, transfer, exile, apartheid. It's discrimination against Jewish civil rights. It's a form of anti-Semitism, and we have to fight it, "with all your heart and with all your soul and with all your might."