Op-Ed: MEDIA MATTERS: Israel is Treated Unfairly by the Media
Ronn Torossian, CEO of 5WPRThe author is CEO of 5WPR, 1 of the 25 largest PR Agencies in the US.
Owning 5WPR, I see media bias on a daily basis – but as a Israel supporter watching the media, it’s simply sickening how the media doesn’t get it. In the wake of the horrible media coverage Israel faced during Operation “Pillar of Defense”, some applicable media quotes show how media simply doesn’t get it sometimes.
Each of those quotes could be used and pointed at recent Anti-Israel media coverage.
- “Some people in the press, I think, are just lazy as hell. There are times when I pitch a story and they do it word for word. That’s just embarrassing. They’re adjusting to a time that demands less quality and more quantity. And it works to my advantage most of the time, because I think most reporters have liked me packaging things for them. Most people will opt for what’s easier, so they can move on to the next thing.” Kurt Bardella, former press secretary for Congressman Darrell Issa
- Can it be doubted that the media regularly takes the Palestinian Arabs at their word, despite their constant blatant lies and lack of credibility when dealing with media?
- “Even though credibility is all you have to sell, it’s not enough anymore. Credibility is not working as a business model. Credibility of journalism is at an all-time low, anyway.” Kelly McBride, Poynter Institute
- Couldn’t agree more. So many of the media covering Israel simply has personal biases how can they possibly cover Israel fairly? When Pillar of Defense ended whey didn’t Anderson Cooper and his peers spend a day or two in Syria or Iran? Maybe because they’d be in real danger unlike the “faux” war in Israel.
“The problem of journalism is simple. Journalists are rarely in a position to establish the truth of an issue themselves, since they didn’t’ witness it personally. They are entirely dependent on self-interested sources to supply their facts. Every part of the news-making process is defined by this relationship; everything is colored by this reality.” Jay Epstein, “Between Fact & Fiction”
“Feeding the media is like training a dog. You can’t throw an entire steak at a dog to train it to sit. You have to give it little bits of steak over and over again until it learns.” Andrew Breitbart
The “big lie” of the Palestinian Arabs has thrived by their exploitation of the media. From spinning Israel as the oppressors in the Middle East to the concept of the “Palestinian people”, the media has bought into the big lie – and the Palestinian Public Relations team continually feed “little bits of steak” to create the big lie.
“The quack, the charlatan, the jingo, and the terrorist can flourish only where the public is deprived of independent access to information. But where all news comes at second-hand, where all testimony is uncertain, men cease to respond to truths and respond simply to opinions. The environment in which they act is not realities themselves but the pseudo-environment of reports, rumors, and guesses. The whole reference of thought comes to be what somebody asserts and not what actually is.” Walter Lippman, Liberty and the News
- We live in scary times.
Ronn Torossian is CEO of 5WPR, a US PR Agency.