Education Minister and head of the Jewish Home Party, Naftali Bennett praised the reported sale of SodaStream to PepsiCola for 3.2 billion dollars, saying: "Greetings to the employees of SodaStream and CEO Daniel Birnbaum. You have proved that innovation is not limited to technology, but also exists in the unique and vibrant perception your company maintains. Through the power of creation, innovation, determination, and successful management you have taken a failing company and turned it into an international success which provides thousands of jobs in Israel. The State of Israel is proud of you."