The low-cost community building supermarket of change

Israel’s first-ever discount supermarket co-op chain,“Tzarchaniyat Ha’Ir (“CityMart”), will open its doors at 15 Brit Am Street in Sderot. The city mart project, which will see 41 supermarket stores opened in cities that are considered "the periphery" in Israel, was originally inspired by the ‘cottage cheese’ social protests  of 2011.

CityMart is a multi-million-dollar initiative of The Jewish Agency, UJA-Federation of New York, The Jewish Federation of Greater Washington,the Israel Venture Network (IVN), and private donors. The store in Sderot will be approximately 2,100-square-feet large, and like all of the other CityMart stores, it will include a community space that will be earmarked for community events, in addition to the store. A second branch is planned to open in the northern Negev desert city of Arad later this month.The goal is to open all 40 stores within a few years.