After successfully pressuring Israel's largest supermarket chains – Supersol and Blue Square (Mega) – to roll back prices, activists demanding a more reasonable cost of living have targeted Tnuva, Israel's largest dairy producer, as next on their list.
The Tel Aviv University Students' Union, which has been leading the campaign for lower prices on Facebook, declared Tuesday that it would give Tnuva until the weekend to substantially roll back prices – or face a boycott that would extend until at least Rosh Hashana.
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