The Eretz Yisrael Shelanu (Our Land of Israel/The Land of Israel is Ours) movement, headed by Rabbi Shalom-Dov Wolpe and Baruch Marzel, has launched a giant advertising campaign ahead of the Pesach (Passover) holiday on Jerusalem-area buses demanding "that the Temple be built speedily in our time." The ads include a picture of the Temple on the Temple Mount.

The goal is for public awareness and expectation of the Temple being built. The movement took space on 200 Egged buses, most of which operate in the eastern, predominantly Arab part of the capital.