Actor Will Smith on Friday issued a fresh apology to Chris Rock for slapping him during the Oscar telecast, saying in a new video that his behavior was “unacceptable” and that he had reached out to the comedian to discuss the incident but was told Rock wasn't ready.

“There is no part of me that thinks that was the right way to behave in that moment,” Smith said in the under-six minute video posted online Friday and quoted by The Associated Press. “I am deeply remorseful and I’m trying to be remorseful without being ashamed of myself.”

To Rock, he said: “I’m here whenever you’re ready to talk.”

Smith, seated in a polo shirt and white ball cap, spoke directly to a camera, answering pre-selected questions about his behavior at the March 27 Academy Awards, when he slapped presenter Rock after the comedian made a reference about the hairstyle of Jada Pinkett Smith, Smith's wife.

Smith also apologized to Rock's family and especially his mother, Rosalie, who was horrified to see her son hurt and told US Weekly that, "When he slapped Chris, he slapped all of us. He really slapped me.”

Smith also apologized to Tony Rock, Chris' younger brother.

Smith also said his wife did nothing to encourage his slap. “Jada had nothing to do with it," he said. “I made a choice on my own.”

Smith initially apologized to Rock a day after the incident, writing in a post on Instagram that his behavior ceremony was "unacceptable and inexcusable."

He subsequently resigned from Hollywood's film academy, which later banned Smith from attending the Oscars or any other academy event for 10 years.

“I'm sorry really isn't sufficient,” Smith said in Friday’s video, adding that he is hurting because he hasn't lived up to fans' impressions. “Disappointing people is my central trauma.”

(Israel National News' North American desk is keeping you updated until the start of Shabbat in New York. The time posted automatically on all Israel National News articles, however, is Israeli time.)