Disruptive technology involves any innovation that can dramatically change how businesses, industries, and consumers operate. When disruptive technology is first introduced, it develops a new market. It can also enter an already established market and completely change how businesses are conducted and how their needs are met. When disruptive technology comes into an existing market, it can render existing processes and products obsolete.
For technology to be considered disruptive, it should be easily accessible to a majority of the population. Challenges in the early stages of disruptive technology include unproven applications, unrefined inventions, and early performance issues. Here’s how businesses can avoid technology disruption.
1. Encourage creativity and innovation
Encouraging creativity and innovation instead of relying on best practices is an excellent way to avoid technology disruption. This is because best practices are about what has already been done, and following them hinders creativity from disruptively solving an issue.
However, looking at the market in a way that an established company can’t helps businesses can find problems that they can innovatively and creatively solve. Through system innovation, they can access tools to help them avoid any disruptive threats and thrive in changing technological times.
2. Embrace agility
Agile businesses don’t always adapt to each new trend in technological advancements. They rely on their downtime to determine if the new technologies properly resonate with their customer base and if they can leverage them to work smarter. Each section of the company should confidently make decisions based on the correct data. True business agility and resilience make the difference between downfall and survival during critical disruption times.
3. Employ diversity
To ensure that businesses aren’t disrupted by technology or any market shifts, companies should consider hiring a diverse workforce in terms of age, culture, knowledge, and experience. This brings a wider range of perspectives to help businesses identify threats and opportunities that others may not pick up on. Consider a combination of staff with varied perspectives on innovation and trends, then others from the corporate world, promoting inclusion and diversity for improved innovation.
4. Ensure device security
While many businesses allow their employees to work using their devices and in return benefit from the flexibility, capability, and scope, there may be dangers involved. This is because using external devices can make it hard for businesses to track security across all the devices. Having solid policies in place and keeping all devices in check while ensuring strict access to wireless passwords provides device security.
5. Avoid working in silos
When businesses work in silos, they make it hard to navigate disruptions and other changes. While some companies may find it easy to stay in silos, it might make them more susceptible to disruptions. Practicing more inclusive communication throughout an organization and demolishing silos can help enterprises become more agile and capable of changing or pivoting directions whenever necessary.
6. Be curious about the change
When disruptions happen, businesses sometimes look at them as a craze that will soon pass. Others see them as threats and focus all their resources and staff to keep track of them. Businesses should consider fostering and building a culture of curiosity, creativity, and ideation in this digital innovation era to determine their response to disruption.