Israeli engagement expert Gil Rabi announced another new innovation in the area of online engagement.
As researchers grappled for years to formulate better engagement models, Storycards will seek to create a new culture among websites to deliver next level engagement and user experience.
As the largest brands compete for user attention, it can be argued that their currency is eyeballs, and the ultimate differentiator is how well they can engage users.
Gil Rabbi is one of Israel’s digital pioneers, Rabbi is considered one of the global experts in creating digital products that improve engagement. His main specialty over the last decade has been how to make users stay longer on sites and apps, making them more involved in content, while on the other hand, he allows publishers and apps to get more information about their users to improve targeted advertising capabilities based on the user activity in the products he has established.
(Image Credit: Gil Rabbi)
Rabbi began his career in 2003. During his military service he established a system that engaged soldiers who came to enlist and actually improved the speed and time it takes for each new soldier to join the Israeli army. Immediately afterwards, he established his Tel Aviv based Rabbi Interactive Technology Agency.
Over the past decade, Rabbi developed products that engaged over 5 million people every month, including products for Eurovision and the Rising Star TV format that enabled hundreds of thousands of viewers to participate in real-time.
Rabbi was chosen among the most influential people under 40 in the 40 under Forty list for 2018, and for one of the 100 most influential people in the digital fields in 2016, after the global Amazon website published a review of the products he developed.
In 2019, in an extraordinary move, he managed to create, together with 2 other soldiers from the Israeli intelligence unit, a technology in which he creates communication between mobile devices without using cellular reception or Internet connection. The technology reached its peak when the company managed to create a communication between more than 600K mobile phones at the Israeli Festigal show using only sound waves. The same technology is offered for use these days by Crowdr, a company owned by Rabbi.
Now, Rabbi is launching Storycards, for Rabbi,and perhaps also for website publishers and app owners, it is actually his biggest digital move so far.
Rabbi put all the knowledge he accumulated over the years in his companies into creating a platform that allows anyone without development knowledge to produce digital products that creates engagement with it’s users. Which means any brand or website can create smart products and improve its communication with users without any technological knowledge.
Storycards is the world's first editor to build professional and custom engagement products in a completely visual canvas with no code.
“Our vision is to enable anyone to use our knowledge automatically through the platform we have created without having to use the services we have provided to our customers around the world over the past decade.” says Rabbi.
“In 2018, we felt we were repeating the same work with similar development logic, but with a different user experience and design for each client. We knew there must be a better way to streamline our work.”
“Our disappointment with the existing products in the market led us to start developing an internal platform for creating engagement products. The platform was so successful internally, we decided to share this solution with others.”
The advantage of Storycards apart from the ability to create the products without the need for development, is the artificial intelligence. Basically the platform has the ability to give feedback on how to improve the product and how to increase the level of engagement with the site users. Storycards will give a score for the product you have created on the platform, show you what users are doing with it and what should be improved, in real time.