Antisemitic content on TikTok has rapidly increased this year, a new study has revealed, with an alarming 912% increase in antisemitic content.
The study, led by Dr. Gabriel Weimann, a professor of communication at University of Haifa, in conjunction with Natalie Masri, a research assistant at the IDC Herzliya’s Institute for Counter-Terrorism (ICT), discovered a seismic increase in antisemitic tropes, images and rhetoric when compared to their 2020 study.
In addition, the study also revealed a 41% increase in antisemitic postings and a 1,375% uptick in usernames with antisemitic titles (e.g. @holocaustwasgood or @eviljews). The analysis reached its findings through systematic content analysis of videos, comments and usernames over a four-month period in 2021.
TikTok is one of the most rapidly growing social media platforms online and attracts mostly young people, with 41% of its 1.2 billion users between the ages of 16 and 24. The combination of popularity, exposure, and openness of TikTok is recognized by many extremist, racist, and radical groups including neo-Nazi and antisemites.
“It may be easy to dismiss the platform as an innocuous forum for children who want to be creative, however, TikTok’s catering to young, impressionable and naive audiences, combined with bad-faith actors who are posting hateful content online, is something that should be taken very seriously,” stated Weimann, who is also a senior researcher at ICT.
Examples of antisemitic content include a video containing a succession of young users making Nazi salutes; another video including text that reads, “I have a solution; a final solution,” referring to the Holocaust; depictions of Jews with long, hooked noses; and many other hurtful images and texts dismissing the gravity of the Holocaust. These anecdotal findings suggest the need for an empirical, systematic, and objective study of TikTok's use for antisemitic propaganda, incitement, and hate, the study suggested.
The content found demonstrated explicit depictions of antisemitism according to the International Holocaust Remembrance Alliance working definition of the term.
Even more concerning is that TikTok recently updated its terms of service in October 2020 ostensibly to thwart hateful content, but those measures have yet to yield positive results. Even when the platform attempted to educate the public about antisemitism on Holocaust Memorial Day by populating the platform with educational videos, the initiative backfired. A video by Jewish British television personality and barrister, Robert Rinder, for instance, was inundated with antisemitic sentiments alleging the Holocaust never happened at all or, if it did, the Jews deserved it.
The study concluded that findings “come during growing calls for tighter and stiffer regulation of social media. TikTok claims on its homepage that it is ‘raw, real, and without boundaries.’ But the lack of boundaries combined with the growing success of this platform, make it an ideal virtual home for hate speech and extremist content,” the study asserted.
"The anti-Semitism elucidated by this important research must be stopped in its tracks. Social media sites, such as TikTok have a responsibility not to enable this spewing of hatred," said Lisa Silverman, CEO of the American Society of the University of Haifa. “Dr. Weimann and Natalie Masri’s study provides both practical insights and a big-picture perspective, reflecting University of Haifa’s mission to use scientific research to combat the world's greatest challenges.”