NetanyahuFlash 90

This past week, Binyamin Netanyahu secured his fifth term as prime minister of Israel despite facing a formidable challenger and a string of corruption charges.

Netanyahu has led Israel for so long that people there and abroad have come to view him as the very face of Israeli politics - as inevitable.

But Netanyahu’s rise was not inevitable at all. Israeli journalist Anshel Pfeffer looks back at Bibi’s first general election campaign in 1996.