The Israeli charity organization Hasdei Naomi has a new idea to raise funds for the needy this Rosh Hashanah (Jewish new year): Hiring out Pokemon hunters.
In an attempt to capitalize on the success of the new smartphone app Pokemon Go, which entails physical travel in order to capture the Pokemon cartoon characters virtually located at different real-life locations, the organization has posted a "wanted" ad for "Pokemon Hunters," whom they are willing to compensate at a rate of 200 shekels an hour for their services.
The organization hopes to use the Pokemon Hunters as a means of raising money for those in need of meals for the upcoming Rosh Hashanah Holiday.
The Pokemon Hunters are to be leased out for a minimum contribution of "seven meals for every two hours" - with each meal costing 40 shekels. If, at a given time, there is a shortage of Pokemon Hunters open for hire, then the Hunters will be leased to the highest bidder.
Hasdei Naomi said that they hoped the drive would provide an opportunity for the wider community to get involved in providing for the poor this holiday season. The organization hopes to provide for another 200 Rosh Hashannah meals as a result of the new drive - in addition to its normal fundraising efforts.