At Monday's anti-BDS conference in Jerusalem, EU Ambassador to Israel Lars Faaborg-Andersen justified the EU's decision to label Jewish-made products from Judea and Samaria by insisting that "the West Bank" is not, in fact, a part of Israel, and that therefore such moves against Jews living there are not anti-Israel.

In response, Attorney Nati Rom of the "Lev Haolam" organization - which helps Jewish businesses in Judea and Samaria sell their products worldwide - slammed the "shameful" comments, and delivered a message to the EU envoy.

"Judea and Samaria is the heartland of Israel - not only is it in Israel, it is the heartland of Israel."