Typo, a stationery chain in Australia, raised a ruckus by erasing the Jewish state and replacing it with "Palestine" on a new line of globes, before finally responding to the backlash by pulling the globes.
The problematic design was first spotted on January 21 on the store's Facebook page, and angry shoppers warned the chain they would stop buying there unless the globes were pulled, while complaining the move was anti-Semitic, reports The Guardian on Monday.
One customer directly asked why Typo was selling a globe "that has wiped Israel from the face of the earth."
In an attempt to justify the its product, Typo wrote that it was "an official map from an international body that has been approved for export," and that Israel had been omitted "purely because there wasn’t enough space to include the name."
But two hours later the chain reversed its tracks, saying it had "decided to remove the globes from sale in-store and online and will halt all future production."
Then anti-Israeli shoppers showered in complaints and threats of a boycott. They even started a campaign against the company's Facebook page, writing comments to a post advertising an unrelated travel bag with the line: "I just took the road less traveled...and now I'm lost!"
In response one pro-Palestinian wrote: "Could you be lost because you don’t know how to use a map. Use the correct one with Palestine and it will help!," while another spewed: "The road less traveled is one that DOESN’T bow down to Zionist sentiment."
On Monday Typo tried to put an end to the matter, writing on Facebook that it will release new globes that include all countries.
"Typo is not removing any country from the globe. We made the decision to recall the current globes from sale as we are sourcing new artwork from our supplier that has every country marked on it but with no need for a key. All countries will remain on the map, the key will not. We never intended to offend anyone with this product," wrote the company.
Erasing Israel and including the nonexistent country of "Palestine" was in fact not the only typo on Typo's globe; the map also labeled the Caspian Sea twice, and misspelled Azerbaijan.