Matan Peleg
Matan PelegIm Tirtzu

In response to the massive foreign funded V15 campaign aiming to replace Likud with a ruling leftist coalition, the Zionist organization Im Tirtzu has launched its own campaign to "reveal the true face" of the Labor and Hatnua joint list "Zionist Camp," along with the Joint Arab List and far left Meretz party.

"Im Tirtzu’s campaign is based on activities throughout the country and has three main goals," explains Matan Peleg, CEO of Im Tirtzu.

The first goal is "to be a positive campaign built around the idea of giving people hope and a feeling of solidarity with the Jewish character of Israel," he says. Likewise, the campaign aims to reveal "the true face of post-Zionist political parties running for the Knesset."

Im Tirtzu reports that in recent weeks it has been researching the candidates in the "Zionist Camp" and other leftist parties, and intends to reveal their findings during the campaign. Labor candidates have already been in hot water over problematic comments.

Finally, Peleg says the campaign aims to increase "voter turnout in areas where the population has strong and deep Zionist feelings, but where the turnout has been lower than the national average." Im Tirtzu notes that voter turnout in the "periphery" cities has been far lower than in the central coastal area that tends to align more with the left, and many citizens in the south and north will likely not vote.

The  most recent poll on Tuesday shows that a full 16% of the population still hasn't decided which party to vote for on March 17, illustrating this voter disconnect and indifference.

In response, Im Tirtzu's new campaign will call on Zionist citizens of Israel to vote for parties that "will work for the future of the Jewish people and the State of Israel; that will promote Israeli society in the face of various challenges; and that will truly preserve the right and strength of Israel to exist as a Jewish state."

How will Im Tirtzu engage the public? The group plans to place billboards in peripheral areas such as Be'er Sheva and Ashkelon, and likewise to distribute press releases and videos on social networks to let the public know just who the leftist parties they risk allowing to take power are.