'Israelis need to speak from a position of strength'

The Lilyan Wilder Center for Communication Excellence works to train those who speak on behalf of Israel on how to get their message across.Hezki Baruch, 7/17/2017, 2:05 AM

PR tips for the IDF

Nothing is self-evident in this world of anti-Israel propaganda, and PR for the IDF has to be really professional. Ronn Torossian, 6/28/2017, 7:08 PM

TV Stars: Israel trip changed our lives

Hollywood actors speak with Arutz Sheva about their trip to Israel. 'It exceeded all expectations'.Yoni Kempinski, 1/6/2017, 9:58 AM

American TV stars visit Israel

Hollywood TV stars tour Israel, visit Israeli hospitals; Internal Security Minister says tour 'builds bridges' for Israel.Arutz Sheva Staff, 1/1/2017, 3:48 PM

Combatting BDS on US campuses

Pro-Israel activist Ran Bar-Yoshafat, author of “I flew to speak about Israel”, speaks about current events & their influence on Israeli PRILTV, 11/29/2016, 12:53 PM

The media as a weapon in the Israeli/Arab war

The West adopted communist semantics in discussing the conflict, as the Soviets hoped and planned they would.Dr. Alex Grobman, 5/16/2016, 1:59 PM

Netanyahu pushes to appoint controversial PR chief

Prime Minister intends to go ahead with appointment of Ran Baratz, despite his Facebook posts against Obama and Kerry.Nitsan Keidar, 4/1/2016, 12:14 AM

American Jewry must fight against ignorance

Veteran US-Jewish leader Malcolm Hoenlein on building bridges between Israel and US Jews, fighting ignorance, and a fateful US election.Ari Soffer, 2/7/2016, 9:57 PM

On the need for a new and independent Israeli advocacy authority

Barry Shaw lays out a plan at the Haifa Conference on Israel's public relations - or the lack thereof. Barry Shaw, 12/29/2015, 7:00 AM

Bennett: Appoint Ran Baratz and don't apologize

Education Minister says Prime Minister Binyamin Netanyahu should appoint Ran Baratz as public diplomacy head if he so wishes.Ido Ben Porat, 11/6/2015, 3:13 AM

Obama and Netanyahu in Public Diplomacy War

Despite wanting otherwise, President Obama will likely have to confer with Prime Minister Netanyahu on final Iran deal, says expert.Gedalyah Reback, 4/15/2015, 9:29 PM

Why Do Jewish Students Join Anti-Israel Orgs?

In controversial video, young activists accuse pro-Israel establishment of failing them, focusing on 'bikinis and hi-tech' - but is it fair?Ari Soffer, 4/14/2015, 6:41 PM

Developing Israel's 'Regional Superpower'

Israel punches above its weight, but the country needs more than a military strategy to amplify its strength, says Eytan Gilboa.Gedalyah Reback, 4/12/2015, 12:04 PM

Game-Changing Israeli PR: Making Things Personal

Expert tells Arutz Sheva how Scarlett Johansson's BDS flap teaches how Israel can market itself so much better.Gedalyah Reback, 3/6/2015, 8:26 AM

How Do You Re-Brand Israel?

Professor explains how Netanyahu's Congress speech signals a shift on public diplomacy efforts, and outlines what else needs to be done.Gedalyah Reback, 3/3/2015, 6:42 PM

CNN's Jim Clancy Steps Down After Anti-Israel Rant

Without giving reason, news anchor Jim Clancy resigned on Friday from CNN after 34 years.Cynthia Blank, 1/18/2015, 7:55 AM

UK 'Palestine' Vote: A Failure of 'Hasbara'?

Britain's leading pro-Israel group tells Arutz Sheva Israeli gov't urged them not to lobby MPs - smart move or PR blunder?Ari Soffer, 10/14/2014, 9:08 PM

Frmr. CA Minister: 'Mixed Messages' Harm Hasbara

Professor Irwin Cotler says pro-Israel PR must focus on 'cohesive message' - especially in wartime.Yoni Kempinski, Tova Dvorin, 9/12/2014, 12:16 AM

Israeli University Fights War on Another Front

Student Union at Interdisciplinary Center in Herzliya (IDC) opens ‘hasbara’ room in effort to fill public diplomacy vacuum.Lidar Grave-Lazi, 7/16/2014, 12:52 PM

'Conference Participants Being Fed Lies'

David Bedein of the Israel Research News Agency claims there is a stream of misinformation flowing from Presidential Conference.Rina Tzvi , 6/20/2013, 12:32 PM

‘I Vote Israel’ on Campus Across the USA

Advocates for Israel in the US are using the upcoming elections to educate their peers about its democracy via “I Vote Israel.”Chana Ya'ar, 1/20/2013, 7:24 PM

Edelstein: Peres Comments Hurt Public Diplomacy

"We spit blood trying to counter the Palestinian propaganda, and Peres takes our efforts backwards," says Minister Yuli Edelstein.Elad Benari, 1/1/2013, 12:16 AM

An Eye for a Lie: IDF Training Combat Cameramen

Combat cameramen embedded with fighting units will provide footage to fight enemy disinformation, and kill bad guys too.Gil Ronen, 7/12/2012, 7:20 PM

Positive Message on "Israel Up Close" Site

"I'm not saying we're going to change anybody's minds," says Harvey Karp of Israel Up Close, "but we can open their minds." Ben Bresky & INR Staff, 1/19/2012, 6:05 PM

'Local Leftist Media Harms Israel's Hasbara'

Media analyst Chanie Luz: Israel needs to take a look at how its leftist-slanted media affects the way Israel is perceived globally.Elad Benari & Yoni Kempinski, 1/18/2012, 8:23 AM

Israel Should Not Be Afraid of the PR Battlefield

Israeli journalist Boaz Bismuth: Just as The New York Times criticizes Israel, Israel can criticize the New York Times.Elad Benari & Yoni Kempinski, 1/18/2012, 6:41 AM

Israel's Public Relations Effort is Not a War

Foreign Ministry Spokesman Yigal Palmor: The anti-Israel propaganda has increased but foreign media aren't necessarily buying it.Elad Benari & Yoni Kempinski, 1/18/2012, 5:46 AM

IDF Spokesperson: We Need to be Proactive

IDF Spokeswoman at Knesset session on public relations: We don't wait for the reporter to ask questions. We are proactive.Elad Benari & Yoni Kempinski, 1/18/2012, 4:12 AM

US Radio Host: Israel is a Beacon of Freedom

Lars Larson addresses Knesset committee: I will bring my show to Israel again and again to present the truth about Israel.Elad Benari, 1/18/2012, 2:14 AM

Israeli Hasbara: Speak Out, don't be Apologetic

The Knesset’s Immigration, Absorption and Diaspora Committee holds a special session on public relations in international media.Elad Benari & Yoni Kempinski, 1/18/2012, 12:15 AM

Israel Conducts Public Diplomacy Campaign in NYC

Information Minister Yuli Edelstein holds public diplomacy campaign to both Jewish and non-Jewish communities in NYC.Hezki Baruch, New York, 9/23/2011, 11:46 PM

El Al Pilots and Crew Launch Pro-Israel Mission

El Al pilots and crew took off Monday on a unique mission to act as pro-Israel emissaries on foreign campuses and in schools. Tzvi Ben Gedalyahu, 9/19/2011, 5:06 PM

Durban III Video to Top Ayalon's?

Pro-Israel groups launch information-packed video three days ahead of NYC rally. Will it be as successful as Foreign Ministry clips?Gil Ronen, 9/19/2011, 1:47 AM

Ayalon Stars in New Public Diplomacy Video

Deputy Foreign Minister Danny Ayalon stars in a new video about the real reason for the failed peace process - Arab intransigence.Gabe Kahn., 9/13/2011, 9:48 PM

Edelstein Meets ORT Youth

Hasbara and Diaspora Minister meets 32 Jewish youths who will be Israel's "ambassadors" abroad.Gil Ronen, 8/15/2011, 4:37 PM

Ayalon to PA: Let’s Duel

Deputy Foreign Minister challenges PA leadership to a debate ahead of September, as PA condemns successful Israeli info-video.Gil Ronen, 7/25/2011, 12:57 PM

Youth Learn Media Skills

Yesha Council sponsors workshops for youth to help them explain issues more effectively.Gil Ronen, 7/25/2011, 11:38 AM

Cartoons Target Hamas

StandWithUs announces winners of "Divest from Terror" Cartoon contest.Gil Ronen, 7/24/2011, 9:49 AM

Danon: Security More Important

Danny Danon, the MK who brought Glenn Beck to the Knesset, talks about the controversial US talk show host and about Israeli hasbara.Israel National Radio Staff, 7/20/2011, 5:55 PM

Israel PR Offensive ‘Shocks’ PA

Israel’s diplomatic offensive with “the truth about the West Bank” has shocked the PA, which said it “falsified history."Tzvi Ben Gedalyahu, 7/20/2011, 5:08 PM

Ayalon Makes Israel's Case

Deputy foreign minister makes Israel's case in a YouTube video that uses animation, wry humor, and clear fact-based argumentsGabe Kahn., 7/18/2011, 10:32 PM

Anti-Israel Group Met its Match

A quick-thinking Israeli businessman talked a London anti-Israel group into leaving an Israeli real estate show alone.David Lev, 6/30/2011, 9:41 PM

Cyber-Commander Prepares Assault

“Computers and keyboards are the weapons, Facebook and Twitter are the battlefields. It is there that we fight, each and every day."Gil Ronen, 6/28/2011, 10:06 AM

Israel's Other Diplomatic Track

Stand With Us has brought 16 top European students to learn about Israeli nanotech - and about Israel - at a Bar Ilan University conference.David Lev, 6/20/2011, 6:14 AM

Foreign Ministry Launches Salvo

The Foreign Ministry is preparing the ground for a fight over unilateral declaration of a PA state, says it would violate agreements with Israel.Gil Ronen, 6/15/2011, 2:35 PM

IDF Website More Social

The IDF website has been redesigned and upgraded, and will now be synchronized with social networks.Gil Ronen, 6/1/2011, 9:39 PM

Begin Breaks Likud Ranks

INR interview: Minister Benny Begin rejects PA state, says "Naqba Day" events prove Arabs' true intent, says pr war can be won with truth.Gabe Kahn., 5/31/2011, 11:10 AM

War Against Incitement & Lies

Knesset discusses the influence of PA propaganda on Jews living in the Diaspora, calls for Foreign Ministry PR offensive against the Arab lies.Elad Benari & Hezki Baruch, 5/18/2011, 3:13 AM

PMW Report Trumps PA News Agency

Palestinian Media Watch found that Maan News Agency translated Arab will to die for “glory of Islam & flag of Allah” as “give our lives for peace.”Hillel Fendel, 5/5/2011, 5:48 PM

"Jewish Al-Jazeera" News on Way

"It will simply tell the truth," says billionaire Dr. Alexander Mashkevich, who has decided to create an international pro-Israel news network.Fern Sidman, INN NY Correspondent, 4/11/2011, 11:18 AM

Ads Show Israel's Positive Side

As “constructive criticism” regarding Israel’s international PR efforts continues to reach new intensities, Ads4Israel is doing something about it.Hillel Fendel, 3/7/2011, 3:12 PM

No Religious 'Faces of Israel'

A government delegation dubbed the “Faces of Israel” has no religious representatives, and none from Judea and Samaria.Maayana Miskin, 2/16/2011, 6:52 PM

Art as a Hasbara Tool?

Edoe Cohen's Omanoot.com shows off Israel's accomplishments in film and the arts.David Lev, 2/2/2011, 4:54 PM

Phillips: Hasbarah is a Joke

British writer says Israel's public diplomacy is 'completely outclassed and outmaneuvered on a battleground it doesn't even understand it is on.'Gil Ronen, 1/11/2011, 3:18 PM

Combat Soldiers to Carry Cameras

A new course teaches IDF's ground troops to take photographs as they fight, to aid the information war.Gil Ronen, 11/16/2010, 12:04 PM