What will Black Friday 2020 Look Like in the Face of Covid-19?

Black Friday is going to look very different in 2020, in the light of the Coronavirus pandemic.

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Black Fraiday
Black Fraiday

Black Friday, which takes place every year on the Friday after Thanksgiving, marks the beginning of the U.S. shopping season with a mass of sales, deals and discounts from almost every retailer in the U.S. and around the world.

But the long lines of customers waiting for hours for crowded megastores to open is not likely to be seen this year, in the shadow of the Coronavirus.

Some of the biggest U.S. retailers have already announced they will close all their stores this Thanksgiving, including Walmart, Best Buy, Home Depot, Target, And Kohl’s.

So what will Black Friday 2020 look like? We have compiled here some forecasts for the biggest shopping day of the year.

1. Sales promotions will start earlier

Some American retail giants, including Walmart, recently announced that they will start the promotions and discounts as early as October 2020, in order to avoid crowded queues at the entrance to their stores.

Another reason for starting early this year is Amazon’s Prime Day, which was postponed from July to October 2020.

We can expect the deals and promotions to start on the first week of October 2020, rise significantly around Prime Day and Singles day (11/11), and reach their peak on the week of Black Friday itself (27/11).

2. Enhanced use of Store Pickups

Retail chains are expected to promote the use of store pickups, in order to reduce the crowds and avoid the rising costs of home delivery.

In addition, in some cases, customers may be asked to schedule in advance the exact time and date of their arrival to collect their orders, either by mobile apps or customer service centers.

3. Online will continue to grow

The volume of online sales in Black Friday and Cyber ​​Monday, which have grown significantly in recent years, is expected to soar this year, benefiting from the change in consumers’ habits around the world.

This year, older customers are expected to make much more of their shopping online, after becoming more accustomed to online shopping during the time of social distancing.

4. Creativity will flourish

Times of crisis have always been a fertile ground for creative initiatives, and that this year has been no different.

Open-air sales fairs, large tents converted into huge stores, original shipping methods, flexibility in promotional and delivery times - these are just some of the ideas that are already being tested by retailers around the world.