זק"א בקמפיין: "שכן, שים לב אם אני חסר"זק"א

The ZAKA organization has begun a campaign to raise awareness and encourage Israelis to notice or the lonely and elderly.

In a new series of video clips, the organization focuses on the need for increased awareness and attention to the needs of those lonely and elderly.

The Hebrew video shows elderly individuals alone in their apartments, and then disappearing from the scenes. Subtitles read, "Israel 2020. Dozens of elderly and lonely people have been forgotten and died alone in their homes, without anyone noticing. Do you have a neighbor like this?"

"Neighbor, notice if I'm missing.

"One knock, once a day - and together, we'll save lives."

"As neighbors, we are supposed to know better than anyone else who is alive and where," ZAKA Chairman Yehuda Meshi Zahav said in a recent interview with Arutz Sheva.

"Once a day, send your child - every morning or every evening - to knock on the door and say good morning or good evening. That's all. You don't need a cup of coffee, just to see that everything is okay. I am sure that by doing this, we will save lives and reintroduce the concept of community ties. We will go back to saying 'good morning' to neighbors who live right opposite us."