Nike "swoosh"
Nike "swoosh"Thinkstock

Muslims are enraged after a new Nike sneaker appears to say 'Allah' on it when read from right to left, something that is considered to be an insult in the Arab world.

A petition on Change.org demands that Nike recall the Air Max 270 from stores under the claim that the shoe "insulted Islam". By Thursday, it has gathered 24,445 out of the 25,000 signatures needed.

"It is outrageous and appalling of Nike to allow the name of God on a shoe. This is disrespectful and extremely offensive to Muslims and insulting to Islam. Islam teaches compassion, kindness and fairness towards all," says the petition.

"After recalling trainers in 1997, which had a similar logo depicting the word Allah, Nike claimed to have tighten scrutiny on logo design. So why has a similar design been approved?"

The petition urges Nike "to recall this blasphemous and offensive shoe and all products with the design logo resembling the word Allah from worldwide sales immediately."

Nike said in response that the offending logo is a "stylised representation of Nike's Air Max trademark" and is not meant to offend Muslims.

"It is intended to reflect the Air Max brand only. Any other perceived meaning or representation is unintentional," said a spokesperson.

Muslims upset over "Allah" toilet paper too

Meanwhile, more than 4,000 Muslims have signed a petition against Marks & Spencer's Aloe Vera toilet paper, which they say is embossed with G-d's name.

The petition claims that the embossing is a "deliberate insult to our religion" and demands that Muslims boycott the toilet paper brand, and Marks and Spencer's stores.