Drive Carefully: Flowers Ahead


לבן ריק
לבן ריק
צילום: ערוץ 7
PERIDOT is an American writer living abroad.

In the 1960's a hugely successful public campaign was launched in Israel to save wildflowers in danger of extinction. In 1964 a law was passed forbidding the picking of protected wildflowers. However, the law was not enough to dissuade people from engaging in one of the nation's most popular and favorite pastimes – picking wildflowers. So more had to be done to change public be‎havior. Colorful educational posters were widely distributed to schools, kindergartens, medical clinics, banks, and government buildings. Short films were made and screened at schools. Teachers taught the children and the children taught their parents. Newspapers ran weekly columns with the headline, “Flower of the Week”. The Israeli lottery printed tickets with wildflower images. Everyone it seems wanted to be involved and before you know it the nation was dancing to the “Waltz for the Protection of the Flora”, a song by Naomi Shemer.

A nation in love with nature and wildflowers in particular responded enthusiastically and responsibly to save them from extinction, so deep were the seeds planted that they survive to this very day. How much more so is a robust nationwide campaign needed to change public be‎havior on the roads and highways in Israel, as it appears traffic laws have not registered on the Israeli driver's speedometer.

It is also imperative for the government to build new roads, especially in Judea and Samaria, and to make existing roads safe to drive on.

Please demand ACTION NOW! There are no adjectives left to describe the heart wrenching pain road accidents are causing for the people involved, for the nation, and for those who deeply love both.