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Every business, no matter the industry, can benefit from having a solid online presence. Most customers prefer to view the product or service, information, and price points from home before going out to make a purchase. If you don't have any information online, they won't be able to find you.

While having an online presence is crucial, it's not the only way to reach more clients. Brands and businesses of all types can benefit from using a press release distribution service. This is such an easy and fantastic way to get more publicity. When there's big news coming up, like a new service or product release, let everyone know with a press release.

What A Press Release Can Do For Your Business

When a small business is trying to expand, they put a lot of thought into making their brand image better and creating a good reputation with their customers. With the creation and distribution of a press release, your business can get the recognition you've been working for. Here are some of the reasons why you should consider using press release distribution:

Reach A Gigantic Audience

Press releases have the power to reach a lot more people than they used to. Thanks to digital technology, your press release could reach millions of people within seconds. This kind of exposure can do amazing things for any business.

When press releases are printed in newspapers, they usually end up in the trash after being viewed once. That limits their potential of reaching people. With online press release distribution, the story is there to stay, and many people can still get the chance to view it well after it has been released.

Easier For People To Find

More people can see a digital press release because they are easily searchable. This gives business owners an advantage because it's so much easier for people to find. When press releases were printed in the newspaper, they were usually bunched together in the archives, which the average reader often skipped over.

Now they can reach so many more people because not only are they easier to find, but they are also shareable. If anyone finds what they've read interesting, they have the option to share it with their followers on social media. That means that a press release could have the chance to go viral.

Marketing At A Lower Rate

A press release is a one-time cost (and usually a low-cost) form of marketing that is permanent. When a business owner purchases a paid ad campaign, it will only last for a certain length of time. After the campaign expires, potential customers won't see what the business is offering anymore.

Your press release won't expire, so even months down the road, it can still attract more new people to your page. Press release distribution doesn't require you to keep paying to make sure your press release stays online, either. Your big story will always be there for people to read.