Cell phone (illustrative)
Cell phone (illustrative)Flash 90

Have you ever read something somewhere on your computer but could not remember where? Maybe you had it in an old Word document or on one of the dozens of open tabs on Chrome or Firefox? Maybe it was on Facebook, Twitter or Linkedin? It’s a familiar and frustrating experience, especially if you need it for work: internet marketing, ecommerce, and social media.

Arutz Sheva spoke with Yuval Wirzberger, CEO and Co-founder of Datovo, a platform designed to integrate multiple communication and analytics apps on phones and to streamline the information in one place.

“Think about all the different apps you have on your phone and this app sends you a notification here or a bit of news here,” said Wirzberger, describing the problem.

Wirzberger just completed the Yazam BaLev Accelerator Program at the Lev Academic Center (LAC, formerly the Jerusalem College of Technology or JCT). The program is an initiative of Ben Wiener, Managing Partner of Jumpspeed Ventures. He co-founded Datovo with Josh Kotlar, who is the Chief Operating Officer (COO) of the company.

Yuval pitched his idea as an integrated platform for all your cell phone’s apps. In a way, it is the ultimate computer search function – find anything even when you cannot possibly remember where you might have left it.

“Basically, you spend an enormous amount of time looking for little nuggets of information. How many windows do you have open at a time? 'Alright I want to check this message’ - where is it?"

"It's like a master CTRL+F situation," he said, referring to the shortcut key to perform a "find" search on a page.

The platform goes far beyond social media and email platforms. Yuval notes that people in the ecommerce industry have expressed the most interest in the app, seeing it as a critical way to consolidate business information, orders and sales.

“Ecommerce specifically has more platforms than your Average Joe. They’d also be using their Facebook and Skype, plus ecommerce platforms: eBay, Amazon , etc. They will be using all of these management tools to manage their information.”

“We're testing a few different markets to see who's going to love our product. Right now we're seeing heavy interest in ecommerce. We're very comfortable in the ecommerce market and we have access to a number of early adopters there.”

The app also integrates a number of analytics platforms, including Google Analytics to read website traffic.

One of the main sources of frustration so far has been trying to work with banks, who are reluctant to allow their own apps to be integrated by Datovo. The reason is simply a matter of security. While one customer’s information is positively his or hers to share with other technologies, the bank worries the account information for all its customers might become vulnerable if one clever hacker could make his or her way into the system.

“There are definitely certain industries that do not provide any open access and there are security issues. Some bank apps do have open access. Some more sophisticated banking systems have very secure systems.”

Yuval does not see it as a long-term problem. He acknowledges his idea is still in the beta stage. After a period of time, he thinks banks will guarantee their apps can secure their customers’ information even more strongly than they likely already do. They will have to respond to consumer demand.

The platform also includes competitor analysis and updates on market trends. Plans are to push the platform in a variety of industries. Ultimately, the app’s contribution will be one of efficiency and organization. When dealing with so many platforms for marketing, selling and analytics, it is hard to keep focus on one issue, goal or statistic without at some point during the day losing track. Datovo would change all that, says Wirzberger.

“It’s a matter of 'Can I access it or not?'” he says.