Rabbi Shmuley Boteach is back in the advertising business and this time he has published a full-page notice targeting US President Barack Obama.
Printed in the New York Times on Saturday, the ad urges Obama to tread carefully when it comes to finalizing a nuclear deal with Iran, as a hasty agreement may bring the Islamic Republic within reach of acquiring a nuclear weapon.
A picture of Obama is shown along with the words: “Mr. President: Fighting al-Qaeda made you like Churchill. Appeasing Iran will make you look like Chamberlain."
Winston Churchill was the celebrated prime minister of Great Britain during World War II. He was preceded by Neville Chamberlain, who is known for signing the Munich Agreement with Nazi leader Adolf Hitler in 1938.
That treaty paved the way for Nazi Germany's annexation of portions of Czechoslovakia, later coined the Sudetenland.
Overlain on Obama's portrait is the New York Times cover from Friday, September 30, 1938 - the day the Munich Agreement was signed.
The bottom of the ad warns the President: “Don’t allow Iran to become a nuclear power.”
The latest advertisement comes exactly a month after the New Jersey-based Boteach faced intense criticism for accusing National Security Adviser Susan Rice of ignoring genocide in another New York Times ad.
Published on February 28, and featuring skulls in its background, that ad alleges "Susan Rice has a blind spot: Genocide."
An array of Jewish groups were quick to denounce the ad. The American Jewish Committee called it "revolting," while the Anti-Defamation League labeled the ad "spurious and perverse."
Boteach later apologized in an op-ed for the Washington Post, entitled, "Dear Susan Rice, I'm Sorry."