Election Sins

(Israelnationalnews.com) How many forests were destroyed to get Nir Barkat elected as Jerusalem's Mayor?

OK, I admit that he isn't the only guilty party.  It's the system, the method.  So much paper is wasted during elections.

It's not just in Jerusalem, or just in Israel.

Do people really read all those flyers and posters?  I'm just curious.  What does convince people to vote and for whom to vote?