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Audio: All about brand names and the changing world economy


Is the brand name more important than the content? And how the world"s economy is changing.
12/3/2013, 11:01 AM

A7 Radio's "Goldstein on Gelt" with Douglas Goldstein
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Even though they say, “Don’t judge a book by its cover,” in today’s world a product’s brand name and company image sometimes seem to mean more than the item itself. But why are these concepts so important? In the first part of this week’s show, Doug meets Jack Bergstrand, CEO of Brand Velocity and author of Reinvent Your Enterprise and finds out more about the concept of branding and how it works.

In part 2 of the Goldstein on Gelt Show, Peter Rodriguez, associate dean of the Darden School of Business at Virginia University, discusses the world economy and how changes in modern life have affected progress. Professor Rodriguez also speaks about whether the South American economy is a worthwhile investment.

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Douglas Goldstein, CFP(r) is the director of Profile Investment Services, Ltd. www.profile-financial.com an international investment company. He specializes in helping olim manage their U.S. brokerage accounts from Israel. He is a licensed financial professional both in the U.S. and Israel. Securities offered through Portfolio Resources Group, Inc., Member FINRA, SIPC, MSRB, SIFMA, FSI. Accounts held at Pershing LLC., Member NYSE/SIPC, a subsidiary of The Bank of New York Mellon Corporation. Doug has written several books on financial planning and investing. His latest book, Rich As A King www.RichAsAKing.com, teaches how using chess strategies can make you a grandmaster of investing is available on Amazon. The Goldstein on Gelt podcast airs every Monday from 7:00 p.m. - 8:00 p.m. on Israel National Radio. For more info visit www.goldsteinongelt.com
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