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Audio: All about brand names and the changing world economy


Is the brand name more important than the content? And how the world"s economy is changing.
12/3/2013, 11:01 AM

A7 Radio's "Goldstein on Gelt" with Douglas Goldstein
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Even though they say, “Don’t judge a book by its cover,” in today’s world a product’s brand name and company image sometimes seem to mean more than the item itself. But why are these concepts so important? In the first part of this week’s show, Doug meets Jack Bergstrand, CEO of Brand Velocity and author of Reinvent Your Enterprise and finds out more about the concept of branding and how it works.

In part 2 of the Goldstein on Gelt Show, Peter Rodriguez, associate dean of the Darden School of Business at Virginia University, discusses the world economy and how changes in modern life have affected progress. Professor Rodriguez also speaks about whether the South American economy is a worthwhile investment.

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Douglas Goldstein, CFP® is the owner and director of Profile Investment Services, Ltd., an international investment company. He began his career on Wall Street in 1992 at Dean Witter. After developing a successful practice in New York, Doug moved with his wife and family to Israel. Doug is the author of the book, Building Wealth in Israel: A Guide to International Investments and Financial Planning. The Goldstein on Gelt podcast airs every Monday from 7:00 p.m. - 8:00 p.m. on Israel National Radio. For more info visit http://www.goldsteinongelt.com/
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