On this week's Goldstein on Gelt show, Doug meets two very interesting guests. In the first half of the show, Eric Siegel, author of Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, talks about data mining and predictive analysis. What do these terms mean, and how accurate are they in determining people's behavior? Find out how data mining affects marketing and customer profiling, as well as daily life, by listening to this week's show.
In Part II, Doug interviews Charles Duhigg, a staff writer at The New York Times and author of The Power of Habit. How do habits affect human behavior? And what is the difference between innate personality and habits? For the answers to these questions and more, tune into this week's episode of The Goldstein on Gelt Show.