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Audio: Ronn Torossian: Israel's PR Requires Professionals

World famous PR guru Ronn Torossian says that Israeli PR requires trained professionals.
7/11/2011, 6:52 PM

A7 Radio's "Reality Bytes" with Josh Hasten
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World famous PR guru Ronn Torossian says that Israeli government ministries responsible for making Israel's case don't hire true professionals for the job. He says that just like you visit a doctor when you are sick, or hire a lawyer when you have legal issues, Israel must hire trained pros who offer PR services, to fight Israel's media battles. Ronn adds that the "fight of PR is essential to Israel's survival. " Ronn Torossian is CEO of 5WPR, 1 of the 25 largest PR Firms in the US.

Plus, Josh weighs in on his meeting with American talk show host Glenn Beck at the Knesset. For Josh's latest editorial click here:

Josh Hasten is the President of the Bar-Am Public Relations firm based in Jerusalem and the CAMERA organization's 2009 Letter Writer of the Year. He is the founder of, a service which gives pro-Israel advocates the opportunity to improve their chances of getting their ideas published in the media. Josh hosts the Reality Bytes podcast live every Thursday from 9:00 am - 11:00 am Israel time on Arutz Sheva -  Israel National Radio.
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