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Audio: Interview with Michael Freund of Shavei Israel

Michael Freund of the Shavei Israel organization discusses Israeli PR and hunting for "lost Jews. "
12/27/2010, 4:28 PM

A7 Radio's "Reality Bytes" with Josh Hasten
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In this debut episode of Israel National Radio's latest program, Josh interviews Michael Freund of Shavei Israel, an organization that searches for "lost Jews " in far flunge locations such as India, and Peru to bring them back to their roots. Also discussed is how to maximize Israel's public relations in the world media.

Josh Hasten is the President of the Bar-Am Public Relations firm based in Jerusalem and the CAMERA organization's 2009 Letter Writer of the Year. He is the founder of, a service which gives pro-Israel advocates the opportunity to improve their chances of getting their ideas published in the media. Josh hosts the Reality Bytes podcast live every Thursday from 9:00 am - 11:00 am Israel time on Arutz Sheva -  Israel National Radio.
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