Can the advertisers' boycott of Facebook be successful?

Growing ad boycotts are pressuring Facebook to censor content some groups say constitutes 'hate speech' or misinformation.

Arutz Sheva Staff ,

Facebook (illustration)
Facebook (illustration)
iStock

Since the 2016 election, many have wanted Facebook to do more to stop posts that incite violence and spread misinformation.

But Facebook CEO Mark Zuckerberg has continued to present Facebook as a bastion of free speech.

Pressure began mounting for Facebook in May to take action after President Trump posted, “when the looting starts, the shooting starts,” on Twitter and Facebook, in response to race riots across the country.

Twitter hid the tweet with a message saying Trump’s tweet violated the site’s rules by “glorifying violence.” Facebook did not act on it.

Now, a campaign called "Stop Hate For Profit," created by a group of national civil rights organizations, is pressing Zuckerberg by coordinating ad boycotts. Ad sales make up the vast majority of Facebook’s revenue.

Jade Magnus-Ogunnaike, the deputy senior campaign director for Color of Change, and Elizabeth Dwoskin, the Washington Post’s Silicon Valley correspondent, joined The Takeaway to talk about Facebook and the ad boycott.




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