Watch: 'Visual effects masterpiece'

Jewish music video producer releases 'Am Yisrael Chai' - 'level of production quality not before seen in Jewish world'

Mordechai Sones,

Screenshot from Am Yisrael Chai
Screenshot from Am Yisrael Chai
Elan Cohen

Jewish music video producer Elan Cohen has released a new production entitled Am Yisrael Chai in collaboration with French singer Alliel. Cohen explains: "I produce Jewish music videos pro bono, as my background was in the pop secular music industry. I am about to release a revolutionary video by Alliel, a virtuoso French singer. His debut single, 'Am Yisrael Chai' is a visual effects masterpiece set to pop music - something that has never been seen before in the Jewish or Israeli world - directed by a brilliant and award-winning Israeli director, Tal Zagreba.

"We are offering a level of production quality that has not been seen in the Jewish world before. In this case, it's a sophisticated visual effects process which took hundreds of hours, led by our Director and VFX Supervisor.

"The song is being used to direct traffic towards a powerful social impact campaign for a 16-year-old girl with a life-threatening eating disorder. She is in desperate need of medical attention and we have the ability to save her life. Right now we are offering a free download of "Am Yisrael Chai" to anyone who donates to the cause. It's the only way you can download the song now. It's not on iTunes. It's not on Spotify. It's only available for our partners in helping this young girl in need.

"When the song is eventually released for sale on the typical platforms, instead of making money for the artist and team, we are giving away everything to this charitable cause. We are trying to encourage a culture of social responsibility. In an age of connectedness, everyone can find opportunities to use their talents to help others, from engineers to accountants to singers. Alliel has been gracious enough to donate his voice to help save a life."

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