A new ad campaign by the National Union faction is looking to get Israelis to move a little bit to the right.
Kicking off the campaign is a humorous viral video, featuring the two Knesset Members of the faction: Agriculture Minister Uri Ariel, and Bezalel Smotrich.
A partner of the Jewish Home party that ran on a joint list with Education Minister Naftali Bennett’s faction in the 2013 and 2015 elections, the National Union has positioned itself “just a little more to the right.”
In the video ad, Ariel and Smotrich are shown advising Israelis to move “a little bit more to the right.”
At the beginning of the ad, MK Smotrich guides a driver attempting to parallel park into a tight spot, continually advising him to come a little bit further to the right.
The joke is repeated in a number of different situations, from hanging a picture on the wall to moving construction cranes.