It seems like almost every week another new invention comes out of the the Start Up Nation.
But not all of them do quite a well as this one in their first week of fundraising - raising over $300,000 after one week on kickstarter.
Watching the video, it's not hard to see why.
"Phree" is a pen designed to "make the world your paper" - and in our opinion one of the coolest things to come out of the Middle East's "Silicon Wadi" this year.