Israeli Youtube Music Collage Whiz Does It Again

Kutiman, who samples music videos and pastes them together ingeniously, has another viral hit.

Gil Ronen,

Give It Up video
Give It Up video
Screenshot

Kutiman, an Israeli artist who samples music videos and pastes them together ingeniously, has another viral hit.

Musician, composer, producer and animator Kutiman, or Ophir Kutiel, 32, is best known for creating the online music video project, ThruYOU, and a self-titled album.

The newest hit is “Give it Up,” from the Thru You Too project. In its third day on Youtube, at the time this report is being posted, it was already approaching 700,000 views.

In 2009, Kutiman released "ThruYOU," featuring a mixture of samples of YouTube videos, and the video project received more than 10 million views in around two weeks. Time Magazine named it one of the "50 Best Inventions of 2009". Following this success, Kutiman was invited by YouTube to perform at the "YouTube Play" grand opening at the Solomon R. Guggenheim Museum in New York City in 2010.

In a June 2009 Internet radio interview, Kutiman described how he made the first ThruYOU video:

"It took me two months, but it was really intense. I barely ate, I just worked on a computer and went to sleep...day and night, and night and day...didn't see any friends, no family...not even the sun.”

After disclosing his work to only twenty friends, Kutiman's project spread virally across the web, racking up more than one million views in less than a week.

After viewing ThruYOU, open source advocate, Lawrence Lessig, praised the project for pioneering a new, less-regulated form of media, stating, "If you come to the Net armed with the idea that the old system of copyright is going to work just fine here, this more than anything is going to get you to recognize: you need some new ideas."

In June 2011, Kutiman was chosen as the "Artist of the Season" for "The Jerusalem Season of Culture" and he created the video "Thru Jerusalem".




top