Deputy Defense Minister Danny Danon and Finance Minister Yair Lapid visited Sderot on Thursday, shortly after a Kassam rocket fired by terrorists in Gaza hit a summer day camp moments before children were set to arrive.
The building was the second to be directly hit in Sderot since Wednesday night, as the rocket barrage from the Hamas enclave continues to escalate.
An Arutz Sheva correspondent was on hand at Sderot to film Danon and Lapid's calls from the heavily-hit southern town.
Lapid noted that he had just been at the home of Naftali Frenkel (16), who along with Eyal Yifrah (19) and Gilad Sha'ar (16) was abducted and murdered by Hamas terrorists on June 12.
Connecting the incidents, Lapid indicated the Sderot wreckage, saying "this is a house in which five children live in and which was bombarded by Hamas missiles during the night."
"Any sane country will not tolerate a situation in which their kids are being killed on a daily basis," remarked Lapid, threatening the terrorist organization Hamas with a firm response.
For his part, Danon called on the government to "do whatever is necessary to protect Israel even if it means that the children will be in shelters for the next two months, the people of Sderot are ready to do it" in order to achieve long term stability.
When asked about the possibility of an IDF ground operation in Gaza, Danon repeated that Israel must "do whatever is necessary...from the air, from the sea, from the ground, whatever is necessary."
"Do whatever it takes to destroy the Hamas organization," emphasized Danon.
The statements comes as Israel carried out a troop deployment of reserve officers at the "headquarter, not field level" near the Gaza border on Thursday, and as rockets from the Hamas enclave continue to fall in a recent escalation of attacks.
Sderot has been particularly hard-hit by the recent Gaza rocket escalation; on Thursday a rocket hit open area right next to the Sderot industrial area, causing no injuries.
Sderot's industrial area took a harsh blow on Saturday night, when a direct hit was recorded on a plastics factory, burning it completely to the ground.