Carmel Winery Introduces Selected Line to the US Market
Award winning Carmel Winery is excited to announce the launch of its newest line in the US market. Carmel Selected is Israel’s biggest selling brand, and with its fruity and fresh flavored style is available for every drinking occasion and to suit every pocket with an average price of $9.99-$10.99. Selected comes in three varieties, all mevushal: Cabernet Sauvignon, Sauvignon Blanc and Emerald Riesling/Chenin Blanc Blend.
Carmel Winery is the historic winery of Israel. It was founded in 1882 by Baron Edmond de Rothschild, owner of Chateau Lafite in Bordeaux. Carmel owns the two largest wineries in Israel, at Rishon Le Zion, south of Tel Aviv and at Zichron Yaacov, south of Haifa. Each has deep underground cellars built by Rothschild in the 19th century.
Carmel also has two small, state-of-the-art wineries close to key vineyards, to allow production of small quantities of handcrafted wines. These are Kayoumi Winery, situated in the Upper Galilee, and Yatir Winery, in the northeastern Negev.
According to Dalia Sonnenfeld-Mandelman, Managing Director of Carmel Winery, awareness of Israeli wines is continuing to grow at a fast past in the US.
“In the last ten years, Israeli wines have really developed. As Israel’s largest winery, we are proud to have been able to play a significant role in this transition. The story of Carmel represents the story of Israel, and the recent developments of Carmel’s wines, symbolizes the revolution of Israeli wine in recent years.”
Jay Buchsbaum, VP of Wine Education from Royal Wine commented, “We are very excited to introduce the Carmel Selected line to the US market. The addition of a price-conscious mevushal wine fills a void in the Carmel portfolio, and we couldn’t be more thrilled to offer these delicious wines.”
The company’s Winemaker Lior Lacser says that Carmel Winery has vineyards in all the leading wine regions in Israel.
“We focus on making wines which reflect the Mediterranean terroir and respect the fruit we harvest. The wines are made in a state-of-the-art facility, which enables us to control each and every aspect of the winemaking process, and to make wines which are well balanced and elegant.”
For more information on the Selected line or any Carmel wines visit royalwine.com