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Purim-Themed Music Video Combines Cinematic, Jewish History

Revolutionary video uses the timelessness of the silent film era to convey Purim's deepest messages.
By Yoni Kempinski, Tova Dvorin
First Publish: 3/7/2014, 8:48 AM

Just in time for Purim 2014 comes "The Reveal", an all new music video that takes a giant leap forward in Jewish cinematography, turning back the clock to the golden age of cinema. 

Starring Lipa Schmeltzer and Ari Lesser and featuring Zvika Bornstein as none other than Charlie Chaplin, "The Reveal" takes a look back in time at Purim of the past in order to drive home an important lesson.

"There is a famous Jewish law that if you read the Megilla backwards, you are did not fulfill the mitzvah of Megilla," explained producer and director Danny Finkelman. "The Chasidic interpretation of that statement is that if you think the story of Purim is something that happened back in the day, then you have missed the whole point of Purim."

"Just like G-d's name isn't mentioned in the Megilla, but his presence can be felt throughout the story of Purim, so too, G-d continues to be with us today, every day of our lives."

Featuring an original composition by Cecelia Margules and music by Ruli Ezrachi, "The Reveal" has a distinctly retro feel, enforcing the timelessness of Purim and all that it teaches us.

"Maybe we don't feel G-d's presence in our everyday lives or maybe we only feel that connection on Yom Kippur at Neilah, but it is there, every single day," says Lipa.

A fun, feel-good video that embodies the true spirit of Purim and emphasizes its eternal relevance, "The Reveal" is a Sparks Next production.



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