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Daily Israel Report

Kadima Game: 'Grab the Money' from Hareidim

Kadima continues its campaign comparing hareidi learners to IDF soldiers, with game urging users to "grab the money."
By Maayana Miskin
First Publish: 1/1/2013, 9:10 AM

Kadima's "Grab the Money" game
Kadima's "Grab the Money" game
Screenshot

The Kadima party is continuing its campaign of comparing IDF soldiers' salaries to the money received by hareidi men learning in yeshiva full-time. Its latest ad comes in the form of a computer game urging users to "grab the money" to help a soldier earn more than a hareidi man.

"We don't yet equally share the burden, but let's at least equally share the money," a cartoon soldier urges players.

Players can then manipulate a hand icon to grab moving coins.

Kadima has continued using a controversial comparison stating that soldiers get only 352 shekels a month, while hareidi Torah students get 3,400 shekels. The comparison, which has featured in ads on buses as well, looks at an unmarried soldier in a non-combat role compared with a Torah student who is married with several children and receives benefits for low-income families.

MK Yisrael Eichler of the hareidi-religious Yahadut Hatorah (UTJ) party condemned the salary-comparison ads last week, arguing that they were likely to lead to violence.

The Elections Committee rejected Eichler's argument that the ads constituted incitement. "The question of whether Torah students will serve in the IDF is a public issue of the first degree," wrote committee head Justice Elyakim Rubenstein.

"Calling to make soldiers' conditions equivalent to those of Torah students is within the realm of legitimate public discourse," he continued. "It is not incitement against Jews or hareidim, and is certainly not anti-Semitic."