KlitaExpo 2011 is a special event which took place Thursday at the Tel Aviv Fairgrounds. Klita is Hebrew for absorption, and indeed the expo’s goal was to help in the absorption process of olim, new immigrants.
The expo offered olim vital services from the banking, communication, educational, employment, financial health, and real estate sectors.
The event’s organizers initiated this expo following their involvement in the organizing of the Red Carpet events with the Jewish Agency and Nefesh B’Nefesh. These events offered all the necessary arrangements – a bank account, a cell phone, and health services - at one spot soon after arrival.
“When someone relocates to a new area he needs everything,” said Gidon Katz of the IMP Group, one of the organizers of the expo. “All of these things we need and we prefer to purchase them from someone who speaks our lingo.”
The expo, he explained, brings “a wider range” of services than what is offered at the Red Carpet events, and all of them are offered in the language that the oleh is comfortable with – be it English, French, Spanish or Russian.
“We’ve learned that olim still need many more services but they still want to receive it in the language they understand,” said Katz.
One of the booths at Klita Expo 2011 was operated by Nefesh B’Nefesh. In this booth, new immigrants from the past few days received their Teudot Zehut, Israeli identity cards.