Google Chooses Israel for YouTube Marketing Trial
Israel has become the seventh country in Google’s plan to expand its control over the internet video advertising market.
According to the Globes business news service, the Internet search engine giant has chosen Israel for its video advertising pilot using the self-broadcast, video sharing YouTube site.
Local advertising agencies in the Jewish State will participate in the program, which runs for a year and is aimed increasing the use of the Google-owned video platform.
The program includes options such as pre-roll (the ad appearing before a video clip), mid-roll (ads in the middle of the clip), home page banner ads and overlays (banners that run on top of the video).
Israeli agencies will collect media fees for advertising on YouTube, and will receive tutoring in how to use the service’s analysis and planning tools. Other benefits include joint research to analyze internet user behavior and technical support and consultation on marketing issues.
“For me, it’s a major honor that Israel is the seventh country chosen to participate in YouTube’s international pilot,” said Google Israel country manager Meir Brand.